Image IQ teamed up with local craft brewery, Tomos & Lilford, to capture their enticing range of beers for their online shop. The goal was to create images that would not only showcase the unique branding and labels but also make your mouth water!
To achieve this, we photographed each bottle in two distinct styles:
Crisp and Clean: First, we captured the bottles in a clean, dry state. This allowed the intricate label designs and vibrant colours to truly pop, highlighting the brewery’s branding and artistry.
Refreshingly Cool: Next, we added condensation to the bottles, creating those irresistible water droplets that signal a perfectly chilled beverage. These images evoke a sense of refreshment and highlight the thirst-quenching quality of the beers.
By offering both styles, Tomos & Lilford can cater to different visual preferences and marketing needs across their website and social media platforms. The crisp, clean images are perfect for showcasing the details of the beers, while the condensation shots add a dynamic and refreshing element that truly entices customers.