Image IQ recently embarked on a fascinating project: documenting the entire sofa-making process at Steinhoff UK’s manufacturing facility in Bridgend. We followed each step of the journey, from the initial stages of frame construction to the final upholstery and quality checks, capturing the meticulous craftsmanship and dedication that goes into creating each piece of furniture.
Our photographers were on-site throughout the production process, capturing:
- The initial stages: Documenting the processing of raw materials, the cutting of fabrics, and the construction of the sturdy wooden frames.
- The upholstery process: Capturing the skilled hands of the upholsterers as they meticulously attach the fabric, ensuring a perfect fit and finish.
- Quality control checks: Documenting the rigorous quality control checks performed at each stage of the process, ensuring that every sofa meets the highest standards.
- The finished product: Showcasing the final product in all its glory, highlighting the comfort, style, and craftsmanship that define Steinhoff UK’s furniture.
These images will be used for a variety of purposes, including:
- Internal documentation: Providing Steinhoff UK with a visual record of the production process for future reference purposes.
- Marketing and promotional materials: Showcasing the company’s commitment to quality and craftsmanship, highlighting the skilled workforce and the attention to detail that goes into each piece of furniture.
- Customer engagement: Providing customers with a glimpse into the manufacturing process, building trust and confidence in the quality and durability of Steinhoff UK’s product.
